Sure, we hope that one day there might be no need for “discreetness” and men won’t be embarrassed to wear makeup, but, until that day, Stryx is here for you. Stryx accepts that you may not be comfortable wearing makeup, but that you still want to look your damn finest.īy allowing men to wear makeup while at the same time eliminating the embarrassing elements, Stryx believes this is the smartest path forward to get more and more men comfortable with the idea of wearing makeup to enhance appearance. Are you not ready to advertise to your friends that you are wearing makeup to cover up your pimple? No problem, the discreetness of Stryx products gives you that optionality. On top of that, Stryx has worked with influencers and celebrities like Tom Sandoval to show the world that makeup can be used by men without having to doubt their masculinity. Unlike other companies out there who are really just trying to sell women's products to men by slapping a “For Men” label on them, Stryx created high quality formulations for men in uniquely designed packaging that is sleek, discreet, and easy to use. Stryx is a men’s corrective cosmetics brand that enables men to easily and comfortably look their best. They’re designed with men and men’s lifestyles in mind. However, what Stryx did with these products was actually engineer them from the ground up for men. These products were made for men and are clearly makeup products. Stryx’s initial products are a concealer and a tinted moisturizer. Like most things in life, the best way to change minds and hearts is slowly and sensitively. We can yell and scream for men to grow up, stop being boys, and do away with this “toxic” sense of masculinity, but that won’t actually be effective. Think about these comments that Stryx, a male makeup brand, received just in the last month:īad grammar and awful sentiment aside, the fact is that we may not want to admit it, but this is what most men think and believe: makeup is either for women or gay men.
So, what is the best method? Keep reading.įirst, let’s start with some lovely comments from real human beings. Given that, what’s the best way to make these sorts of men comfortable wearing makeup? Should we just tell them to just “grow up” and stop with their “fragile masculinity” and get over it? Is that the most effective way to get men more comfortable with these sorts of things? The team at Stryx believes that this method is ineffective on most men. They still feel like, in some sense, using makeup is in direct contradiction to being masculine. Most men are very embarrassed about wearing any sort of makeup product and would be very ashamed if their “guy friends” were to find out. Now, many of you may wishfully think that it is no longer the case that men are embarrassed of using “products” to enhance their looks. The deliberate intent here was to convey that that you apparently can’t be a true “MAN” if you dare to wear any sort of makeup product. The capitalization of “MAN” by our friend here was no mistake.